January 5, 2018

In Ice Cream War, Upstarts Grab Freezer Space From Ben & Jerry’s

The battle in the freezer case is heating up. That means more bad news for Big Food.

A small but growing pair of upstarts is grabbing market share as Nestle SA and Unilever NV, reigning emperors of ice cream, watch their brands slump.

Now the newbies themselves are going head to head. Yasso, the maker of frozen Greek yogurt bars, is launching a line of pints in a direct challenge to Halo Top, the low-calorie ice cream whose sales ballooned to nearly $300 million last year. Yasso hopes to attract fickle customers who want to eat healthier but are also drawn to indulgence.

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By Craig Giammona

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