January 25, 2018

With Castanea in Its Corner, Yasso Pushes Into Pints

castanea_yasso

Over the last few years, an influx of new ice cream brands have promised either healthier alternatives or crazy flavors to make the freezer section a lot sweeter.

Now, with the launch of a line of creatively flavored pints — the brand’s first steps out of the novelty set — frozen treat brand Yasso wants in. The expansion comes as private equity firm Castanea confirmed earlier this month that it had taken a majority investment in the brand last year.

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By Carol Ortenberg
projectnosh.com

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