January 25, 2018

With Castanea in Its Corner, Yasso Pushes Into Pints


Over the last few years, an influx of new ice cream brands have promised either healthier alternatives or crazy flavors to make the freezer section a lot sweeter.

Now, with the launch of a line of creatively flavored pints — the brand’s first steps out of the novelty set — frozen treat brand Yasso wants in. The expansion comes as private equity firm Castanea confirmed earlier this month that it had taken a majority investment in the brand last year.

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By Carol Ortenberg

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