December 10, 2017

The Frasier Fir candle, the ‘smell of Christmas,’ started in Minnesota

None of the perfumers at the Thymes fragrance company in Minneapolis set out to capture Christmas in a bottle.

But in the 13 years since its Frasier Fir candle was introduced, sales of the woodsy cedar and pine scent have shot up by double digits nearly every year.

More than 50 iterations of the fragrance are now sold — in candles, diffusers, hand soaps and lotions, home mists, dishwashing liquids and all-purpose cleaner sprays. In a very competitive arena, Frasier Fir stands out as a timeless, bestselling scent in the U.S.

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By John Ewoldt

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