Castanea Partners announced today that it has invested in 4moms, a company that develops and markets branded juvenile products that incorporate robotics in their designs.
Founded in 2006 and headquartered in Pittsburgh, Pennsylvania, 4moms designs and develops better-for-baby and easier-for-parents products through the use of advanced robotics. 4moms is seen as an innovation leader in key baby products categories. The company’s products are sold in more than 2,000 retail locations in the United States, with distribution in 52 countries.
“4moms represents a great opportunity given our investment and operating experience in branded consumer products,” said Robert Smith, Managing Partner at Castanea. “The company is a category leader with an innovative and differentiated approach in the baby products and gear space which is enthusiastically embraced by retailers and customers alike. We really look forward to working closely with the 4moms’ team and our partners at Bain Capital Ventures to support the company’s continuing growth.”
In 2012, 4moms received an investment from Bain Capital Ventures. In today’s transaction, Castanea and Bain Capital Ventures partnered to capitalize the company with plans to further build the unique 4moms brand by supporting new product innovation, and expanding domestic and international distribution growth.
Said Rob Daley, CEO of 4moms, “Castanea Partners and Bain Capital Ventures bring the capital and operating experience needed for 4moms to respond to the many attractive opportunities in the juvenile products sector. Their valuable insights will accelerate our growth and position 4moms to offer even greater value to our customers.”
Terms of the transaction were not disclosed.
Castanea is a private equity firm that works in partnership with founders and management teams of innovative passion brands to grow their businesses through a combination of capital investment and operating expertise. We are focused on select consumer verticals including beauty, food and beverage, multi-unit services, and enthusiast lifestyle. We typically invest between $15 to $150 million of equity in minority or majority transactions. Our team of talented operating executives offers critical expertise in key verticals and functional areas, and provides our partner companies with strategic and tactical support. Castanea has more than $1 billion in assets under management and is currently investing from a $735 million fourth fund. For more information about Castanea Partners read our story.