Founder and CEO

Lilli Gordon

First Aid Beauty

Like many of you, I had sensitive skin, and like many of you, I was unable to find skincare products that were effective, made with safe, soothing ingredients, and looked and felt great.

With a background in beauty, I was determined to create a collection of products that I personally would be happy to use and share with my family.

In 2009, I took matters into my own hands and embarked on a mission to create a skincare collection that provides real solutions for real skin.

At First Aid Beauty, we provide everyday essentials and targeted skincare solutions that deliver immediate relief, lasting results, and feel-good textures. Why? Because you deserve to feel great in your skin. I’m inviting you to join our journey to help make every day a good skin day. Healthy-looking skin is beautiful skin – how FAB is that?!

Ultra Repair Tinted Moisturizer is a multitasker with SPF 30 protection and provides a natural, luminous finish. 
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