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ICMAD Announces Janet Gurwitch as Special Presenter at the 2012 CITY Awards

Founder and Former CEO of Laura Mercier Cosmetics to Present Awards at Annual Event

Palatine, IL – April 3, 2012 – The Independent Cosmetic Manufacturers and Distributors (ICMAD) announces that the special presenter for the seventh annual Cosmetic Innovators of The Year - CITY Awards will be Janet Gurwitch, creator of Laura Mercier Cosmetics. The CITY Awards honor the year's most innovative products, packaging, and advertising / marketing concepts from the past year. The annual event continues to grow as ICMAD fulfills its objective as the catalyst of growth for many independent beauty companies and anticipates a huge amount of applicants this year for this prestigious honor.

Named Business Week's "Top 50 Chief Executive Prospects in the Nation," Gurwitch will speak on her entrepreneurial spirit and what it takes to make it in the beauty industry. In the late 90's, she saw the shift in the beauty industry, propelling niche lines to the forefront of the cosmetics business with famed makeup artist Laura Mercier. The combination of Gurwitch's expertise in business and foresight coupled with Mercier's talent provided a solid basis for a strong, growing business based on technique and a high-quality product.

Today's beauty consumer still wants the same, but how has she changed and how does that define a new brand? The CITY Awards celebrates creativity, effort and innovation, and Gurwitch will add to the ongoing message that these traits lead to success.

"ICMAD looks forward to welcoming Janet Gurwitch to this special event and know that her story, experience and passion for the industry will be a real joy for all to hear. Her success and insight regarding her successful journey in our industry which continues with new ventures will be exciting for all to hear. We are honored to have Janet at the CITY Awards this year." says Pam Busiek, CEO & President of ICMAD.

The ICMAD CITY Awards will be revealed during ICMAD's 39th annual meeting on Wednesday, June 20, 2012 (6:30 - 9:30p.m.) at the Manhattan Penthouse in New York. For more information about the CITY Awards, product submission/criteria and award dinner, please visit www.icmad.org or contact Marilyn Mages at 800-334-2623 / mmages@icmad.org.

About ICMAD

The mission of ICMAD is to represent, educate and foster the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide. Through industry events, competitions, guidance on regulatory and legislative issues, and networking opportunities, ICMAD proactively helps its members achieve success. For more about ICMAD, visit icmad.org or call 1-800-334-2623.

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