Our Team
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Julian J. Chu / Vice President, Digital Marketing and eCommercejchu@castaneapartners.com |
Julian Chu joined Castanea in 2012 as a Vice President focused on digital marketing and ecommerce, with over 15 years experience in the Internet and online retailing sectors.
Formerly, Julian was the head of ecommerce for PUMA North America, one of the world’s leading sport lifestyle fashion brands. He oversaw all key functions including business strategy, merchandising, marketing, operations, and technology infrastructure. While at PUMA, he successfully transformed the operating model and drove multi-fold growth in the ecommerce business. PUMA.com was named one of Internet Retailer’s “Hot 100” Best Retail Web Sites in December 2011.
Previously, Julian was Director of Client Success at Demandware, a leading ecommerce platform provider to retailers and brands, where he was responsible for driving client revenue growth and ensuring client satisfaction post-implementation.
Julian also has significant prior experience as a management consultant and business development executive focused on multi-channel retailing and ebusiness at IBM Global Services, Mainspring and Gemini Consulting.
Julian earned a BA in Government at Harvard University.